Well kids, this is it. Our public relations writing class, MC 4001, is coming to an end. After weeks of work, and countless tears, curse words and frustrated sighs, we have completed our mini-campaign for BREC. As you already know (and if you don’t, you should), our group, Rouge Public Relations, has been working on a mini-campaign for the Recreation and Park Commission for the Parish of East Baton Rouge, also known as BREC.
I was kidding about the tears, curse words and frustrated sighs, of course. Our group has been incredible and I can’t think of a better team of people to work with while gaining some experience in the public relations field.
And I promised myself I wouldn’t cry!
Kidding, of course. I’m not going to cry. As great as the experience has been, it’s a huge relief to finally have a chance to breathe. Instead, I’m gonna give you guys a little peek at some of the tactics we used in our campaign so you can see where all our hard work went.
One of the most fun tactics to create were our chalk advertisements at the parks. We drew brightly-colored chalk ads on the sidewalks to attract attention to our trek.
We also did several news media tactics, such as a news release, a social media release, and a newsletter. These were created for distribution to print news media outlets to gain media coverage of BREC and the trek.
Perhaps my favorite tactic, however, was our how-to video. Brooke Hidalgo (Rouge PR’s strategy director) and I created a one-minute video telling users how to use the trek. Considering I had never created a video before in my life, I thought it came out pretty well!
There’s plenty more, but to see the rest, you’ll have to join us in the Holliday Forum in the Journalism Building at LSU on Wednesday, May 2 at 10:30 am. I’d love to see you all there 🙂
That’s all for now, kids.